Short Video Creation
China Digital Marketing Service: Short Video Creation
Video Creation (30 seconds to 5 minutes short video)
Video creation, including script writing, video shooting, and video editing. Video will be further shared to multi social media platforms in China.
- Script writing
- Video shooting
- Video editing
- Cross platform video sharing: Wechat Public Account, Wechat Channel, Bilibili, RED, Weibo Video
Brief Introduction about popular short video platforms in China
Wechat Channel
This is a new feature within the WeChat ecosystem that allows users, influencers and brands to create and post short-form contents and distribute them through a media feed:
sub-one-minute videos
photos (up to 9 pictures in succession)
In complementary, further information can be added to the post:
several hashtags to define topics – feature to improve discoverability within this channels section
a WeChat Official Account article link – bridge to a Wechat OA
a location
Below is an example of how Wechat Channels looks like in the feed on Wechat
2. Weibo Video
This function is integrated in Weibo posting, where you can simply upload the video as a normal post, if the video is more than 2 minutes, Weibo will direct the audience to Weibo video platform where the audience can enjoy full version of the video.
Further information can be added to the post:
location: to showcase where you are;
@other people, which can be used as a cross-posting function and significantly enhance your video content exposure;
Keywords Tag “#“, to show the video in related topics, when people browsing similar content with the same or similar tags, this video will be recommendations.
Below is an example of how Weibo Video looks like in the feed.
3. RED (Xiao Hong Shu)
As one the most popular social media platforms loved by girls born after 1990 in China, you can find more beautiful pictures that features traveling, food, cosmetics, fitness tips on this platform. It is a feast for the eyes! Usually videos on RED lasts 1-2 minutes.
Further information can be added to the post:
“#“ to tag a topic, where your post will be categorized as similar content under the same group, and will be pushed to audience that are viewing similar content; this tag function can lead the audience further to “e-shopping mall“ that are licensed by RED where the audience can purchase product from.
“Location“ function to show your location, where you can recommend a restaurant or tell people where this video is made to help people easily navigate to the place you want to show them.
