Short-form Content Creation on Social Media (Non-Video)

Digital Marketing Service in China: Short Post (Non-Video)

Short-form Post: Post writing within 200 Words & Pictures

Based on original brand image and product features, we will design content that suits the brand image with Chinese friendly content; engaging with followers, including actively invite followers to follow the account and reply comments of followers, so to enhance the interaction between the brand and the followers; multi social media content placement;

-       Localized Content Creation;

-       Follower management, comment management;

-       Multi Social Media Platform Content Placement: Wechat Moments, Weibo, RED with keywords hashtags

Short-Form Post Features Explained on different social media platforms

• RED (Xiao Hong Shu):

  Can post words as description, and pictures, and tag brand/location/people, which can lead to shopping mall, if you have uploaded product in the e-shop (we will make further introduction about how to link your post with your product on each platform)

• Weibo

  Can post words no longer than 140 Chinese characters, add tag to hot topics to enhance the eyeballs of the content together with other contents under the same category. For example, in the sample post we show you below, we tagged “#k11“, if people browsing post from other people who also added “#K11“ as the tag, then our post have the possibility be been by the audience as well.

• Wechat Short Post

  Wechat personal account will engage with the potential audience on a more personal level, where we run the operation with wechat personal account, and spread the information to people who “know you“ more as friends and families.

  Besides, we will also use our registered Wechat Public Account specially dedicated to “Cozy Home“ brand, to introduce brand and product that falls into the category as “Making people Happier, Healthier and a Relax life” in a co-branding manner.

*From left to right: Short-form post on 1) RED 2) Weibo 3) Wechat