Digital Marketing in China
WeChat has a whopping 1.1 billion users worldwide. That's a lot of potential readers for your brand or product stories! And the best part is, WeChat Public Account allows you to share your stories with pictures and written content without any limit on the length. Plus, your followers will receive a notification when you publish a new story. But wait, there's more! It also has video functions, which is called “WeChat Channel“, it is similar to that of Tiktok, where you can publish short and long videos.
Looking for a social media platform with tons of active users and a focus on short, to-the-point messages? Meet Weibo! With over 292 million people using the app daily and a whopping 523 million monthly users, Weibo is a great place to get your message out there. And if you're an influencer, YouTube star, or celebrity, Weibo is especially great for getting your announcements and news headlines seen by your fans in China.
It is a news platform under the same company as TikTok - ByteDance. It has over 100 million people actively using it daily in China alone! That's a lot of news readers! What's really interesting is that half of its users are under 30 years old, and 25% are above 41 years old. Talk about crossing generational lines! Toutiao's algorithm is pretty nifty, too - it pushes content that users are interested in based on the article tags and general content. And if you're a business looking to reach a specific audience, Toutiao's got you covered with their advertising function.
Bilibili is a Nasdaq-listed company and it functions similarly to Youtube, where individuals and companies can upload videos with no length limit. Most of its users are born after 2000, which we call Z-Generation. In Q1 of 2020, DAU on Bilibili is around 51 Million, and the monthly active user is around 172 Million. Besides the investment from Tencent and Alibaba, Bilibili also got a USD 400M investment from Sony in April 2020.
XiaoHongShu is similar to Instagram & Pinterest. It has over 100M active users, where 70% of the users are under 35 years old, among which 80% are females. The app features cosmetics, skincare, shopping, and travel themes. The price of products sold through this platform is ranging from US$ 60 to US$ 120. Overseas cosmetics brands like Lancome, Estee Lauder, and L'Oréal rank top 10 among the brands that are popular in sales. The users get inspiration for skin care, dressing, traveling, etc. Users also publish their own beauty technics or traveling experience.
We heard a lot about TikTok and yes it is super popular in China market, which is called Douyin. Individuals and businesses can upload interesting short videos of no more than 20-30 seconds and popular videos can generate millions of views and clicks.
DAU on Tiktok in China alone has over 400 Million people.