E-Commerce Product Photography in China
As an E-Commerce shop owner, especially if you are selling products on Amazon, Shopify or Instagram, sometimes you find that your competitor generates more sales than you do even when you are selling exactly the same product!
Why?
One of the reasons is that, he has nice pictures!
What is Infographics in E-commerce?
Infographics is a type of picture where you combine physical product together with descriptions of a product.
Compared with traditional photos we take with mobile phones, infographics will emphasize certain features of a product by adding descriptions with creative enhancement of certain features of the product which addresses the special needs of target customers.
Why do you need Infographics for your product in E-commerce?
In E-commerce, there is only a limited number of space for you to showcase the product.
For example, on Amazon, Sellers can only upload up to 6 pictures for each product listing.
So it is extremely important to get customers interested in your product with just several pictures!
When customers search for a product, they usually type in the product name together with the special features they are looking for.
For example, an office worker who are looking for water bottle to carry to gym might search for “sports water bottle” or “gym water bottle” instead of “water bottle”.
As a Seller, rather than showing a bottle on an office desk, to capture the eyeball of this potential customer, it will be more eye-catchy and customer-friendly to present a water bottle with background in a gym or on a cycling bike.
In E-commerce, whoever catches eyeballs gets clicks, and whoever addresses customer’s concern in pictures converts those eyeballs into paying customers.
A successful E-commerce store starts with winning pictures.
How much does it cost to take professional photos for E-commerce?
It depends on your needs.
A professionally edited photo costs from US$ 20 to US$ 100 per piece, or even more!
The followings are major “cost points” of E-Commerce photography services.
Background Settings
Model
Photo Editing (i.e. Photoshop)
Creativity and Design
Experience matters!
An amateur photographer might take pictures with his own preference, while a professional E-commerce photographer will communicate to understand your needs and your target customers first, and then takes picture that sells.
